Jaypore, from the house of Aditya Birla Fashion and Retail (ABFRL), has forayed into the menswear category. The brand, after leading the market for handcrafted and artisanal womenswear and jewelry, has now entered the $ 28bn worth menswear market with its first-ever range of exquisite kurtas, indie-wear, elegant shirts and trousers made from natural and sustainable fabrics. With over 240 styles, Jaypore offers ethnic and everyday essentials in apparel, bags and footwear for men.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
