Godrej Consumer Products (GCPL) is strengthening its e-commerce vertical as an independent business unit in India, in the wake of COVID-19 fuelling widespread acceleration in digital adoption. The company is leveraging on data and technology, innovating for local contexts and doubling down on digitisation and platforms like e-commerce to catch the rapid shifts in consumer behaviour brought about by the pandemic. It is also launching digital-native brands, experimenting with premium niche categories and scaling up its direct engagement with customers through direct-to-consumer (D2C) channels.
Godrej Consumer Products is a leading emerging markets company.
