Aditya Birla Fashion and Retail’s Allen Solly introduces Duo Defence Mask

14 Jul 2021 Evaluate

Allen Solly, India’s pioneer brand in semi-formal dressing from Aditya Birla Fashion and Retail, has launched a brand-new range of Anti-Viral face masks with Meltblown layers and detachable 5 layered filters, providing high particle filtration; a solution to today’s double masking needs.

The brand has launched a campaign titled “Power of Two” for the new collection of Duo Defence Masks. The campaign is in line with the current climate and seeks to offer customers a solution for their Double Masking requirements, whilst also providing their customers with a sense of comfort and safety. To ensure this, the brand has introduced the “Duo Defence Masks”, 5-layered masks with melt blown layers and 5 layered detachable filter, with three melt blown layers, providing High Particle Filtration.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

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