Wipro’s arm re-launches ‘Aramusk’ soap brand

08 Nov 2012 Evaluate

Wipro’s - FMCG and lighting division - Wipro Consumer Care and Lighting (WCCLG) has re-launched soap brand ‘Aramusk’, and has also roped in Bollywood actor Shahid Kapoor as the brand ambassador for the product. The company had acquired the soap brand ‘Aramusk’ from Mumbai-based VVF in June 2011.

With the re-launch of this product the company has significantly enhanced its presence in male grooming. The company has also launched Aramusk nationally in various other forms including talc, deodorant, shave foam and shaving cream.

Wipro Consumer Care markets various personal care brands including Santoor, Yardley, Chandrika, Enchanteur, and Romano among others.

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