Aditya Birla Fashion and Retail is further strengthening their relationship with the launch of its fashion brand `ABOF’ (all about fashion) which will now be available on the e-commerce platforms of Flipkart and Myntra for sale through third party sellers. Targeted at youth aged between 18 to 25 years, ABOF offers 600+ styles and best in-house trendy apparels.
With this launch, ABOF, through third party sellers, aims to expand its reach across India by utilizing Flipkart and Myntra’s vast network, thereby enabling customers access to a wide range of the brand’s ‘global trends-inspired’ collections.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
| Company Name | CMP |
|---|---|
| Avenue Supermarts | 4629.25 |
| Trent | 4105.95 |
| Vishal Mega Mart | 118.90 |
| Aditya Birla Lifesty | 105.86 |
| PN Gadgil Jewellers | 667.45 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: