Aditya Birla Fashion and Retail is further strengthening their relationship with the launch of its fashion brand `ABOF’ (all about fashion) which will now be available on the e-commerce platforms of Flipkart and Myntra for sale through third party sellers. Targeted at youth aged between 18 to 25 years, ABOF offers 600+ styles and best in-house trendy apparels.
With this launch, ABOF, through third party sellers, aims to expand its reach across India by utilizing Flipkart and Myntra’s vast network, thereby enabling customers access to a wide range of the brand’s ‘global trends-inspired’ collections.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
