Marico is aiming 13-15 per cent revenue growth in the medium term backed by an 8-10 per cent rise in volume, and will continue to invest in brand building to support the growth initiatives. Besides, Marico would increase its reach in rural areas by expanding the stockist network by another 25 per cent in the next two years; while in urban areas, Marico will focus on augmenting its reach in chemist and cosmetic outlets.
Moreover, the company is also ramping up its digital transformation journey to enhance consumer engagement, improve the digital quotient (DQ) of its brands and build capabilities in data analytics for faster and efficient decision-making across the value chain.
Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.
