Nestle India has partnered with Reliance Jio for its campaign to encourage people to mask up and follow COVID-19-appropriate behavior. The company has launched its 'Face of Hope' initiative, under which the packaging of Nestle India's popular products will be shown ‘masked up’, and aims to ‘reach and encourage over 250 million people’ via its packs and the digital campaign.
The new packaging will constantly remind people about the importance of following basic practices like masking, and encourage their loved ones to do the same for a safe and better tomorrow.
Nestle India is a subsidiary of Nestle S.A. of Switzerland, a vibrant company that provides consumers in India with products of global standards.
