Zee Entertainment’s ZEE5 strengthens Punjabi content lineup

06 Sep 2021 Evaluate

ZEE5, a video on demand website run by Zee Entertainment Enterprises, is bolstering its Punjabi content lineup with a series of movies, web-series and originals in the language as the homegrown video streaming platform looks to woo over 3 crore Punjabi native speakers in the country.

Zee5, which competes with platforms like Netflix, Amazon Prime Video and Disney+Hotstar in the country, aims to strengthen its footprint in Punjab and neighbouring areas of northern India and launching its 'Rajj Ke Vekho' initiative. Under this, it will launch a series of Punjabi movies, web-series, originals and shows, starting with a set of titles from Zee Studios - Puaada, Qismat 2, Jinne Jamme Saare Nikamme, and Fufad Ji.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.

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