Sun Pharma forays into nutrition bar segment

08 Sep 2021 Evaluate

Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has forayed into the nutrition bar segment in India with the launch of Revital NXT. The product is a brand extension of Revital H, India’s leading and most trusted health supplement for over three decades.

The product has been launched in two different variants, Revital Energy NXT and Revital Protein NXT. The market for nutrition bars in India is growing rapidly with Millennials and Generation Z’s increasing focus on fitness for a healthy lifestyle.

Sun Pharma is the world's fourth largest specialty generic pharmaceutical company and India's top pharmaceutical company.

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