Dabur India has expanded Hajmola digestive portfolio by introducing 'Hajmola LimCola'. The launch will be supported across print, digital, outdoor, mobile, and radio campaigns, featuring Bollywood actor Ajay Devgn. Hajmola LimCola is a digestive tablet with a mix of lemon along with the twist of Hajmola.
This innovation is in line with company’s ambition of providing its consumers their favorite Hajmola with Lemon Ka Chatkara. As per its strategy, Dabur will be undertaking extensive sampling activities through delivery platforms and major restaurant chains, besides Dabbawalas in Mumbai, Airlines, and at key Bus depots.
Dabur India is one of the largest FMCG Company in India.
