Shyam Metalics and Energy signs Salman Khan as Brand Ambassador

14 Sep 2021 Evaluate

Shyam Metalics And Energy has signed leading Bollywood superstar Salman Khan as the brand ambassador for endorsing its S-E-L TMT rebars. The idea of roping in Salman Khan to promote the TMT business is part of the company's four-fold expansion plan in metal capacity comprising intermediate and final products. It is ramping up capacities across its manufacturing plants (located in Odisha's Sambalpur and West Bengal's Jamuria and Mangalpur) and captive power plants. From the sale of 1.07 lakh tons of Long Steel products in FY 2016-17, it has grown to sell 6.37 lakh tons in FY 2020-21.

Post the current brownfield expansion under implementation, it proposes to ramp up this capacity to 20 lakh tons of branded value-added products. Additionally, the company is in the process of commissioning an aluminium foil rolling mill at Pakuria in West Bengal. This expansion plan will help generate more job opportunities across the product value chain.

Shyam Metalics and Energy is a leading integrated metal producing company based in India with a focus on long steel products and ferro alloys.

Shyam Metalics&Ener Share Price

860.00 2.55 (0.30%)
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