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Idea Cellular rises on wining spectrum in 7 operational circles

15 Nov 2012 Evaluate

Idea Cellular is currently trading at Rs. 95.50, up by 3.35 points or 3.64% from its previous closing of Rs. 92.15 on the BSE.

The scrip opened at Rs. 93.00 and has touched a high and low of Rs. 96.25 and Rs. 92.25 respectively. So far 2, 72,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 103.10 on 16-Nov-2011 and a 52 week low of Rs. 71.20 on 24-Apr-2012.

Last one week high and low of the scrip stood at Rs. 96.25 and Rs. 85.55 respectively. The current market cap of the company is Rs. 31,619 crore.

The promoters holding in the company stood at 45.93% while Institutions and Non-Institutions held 22.06% and 32.01% respectively.

Idea Cellular has won bids in 1800 Mhz spectrum auctions in the service areas of Tamil Nadu, Orissa, Assam, North East, J&K, West Bengal, & Kolkatta, which effectively ensures the continuity of service to its over 8 million subscribers in these 7 new circles and protects the investments made in these circles.  Additionally it also secured an additional slot of 1.25 MHz for the circle of Bihar, allowing it to effectively cater to the growing needs of the subscribers of Bihar and Jharkhand.

The circumstances surrounding this auction were unusual. Four years after full-fledged operations in the above service areas, events placed Idea Cellular in an unenviable situation where it could either continue operations or abandon the telecom business in these circles. During this period, the company had made investments of over Rs 5,100 crore in Capex and start-up losses.

During this period the company made additional human investments of approx 2,000 team members, 200,000 channel partners and 8 million subscribers, all of whom had reposed their faith in the company. Faced with a Hobson’s choice, Idea participated in the auction, which it may not have considered in a normal start-up situation.

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