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Retail sales reach 88% of pre-pandemic levels in August: RAI

16 Sep 2021 Evaluate

The Retailers Association of India (RAI) in its latest survey has said that retail sales improved in August and reached 88 percent of the pre-pandemic levels. In July, retail sales stood at 72 per cent of the pre-pandemic levels of July 2019.

According to the survey, retail businesses in the North and the South of India have indicated sales nearing recovery in August 2021 with sales at 98 per cent and 97 per cent respectively, of the pre-pandemic levels (August 2019), as against 78 per cent (North India) and 82 per cent (South India) sales in July 2021. Sales in western and eastern markets reached 76 per cent and 81 per cent of pre-pandemic levels (August 2019). The figure stood at 57 per cent and 69 per cent, respectively, in July 2021.

RAI hopes that the festive season will bring back cheer to the retail industry across sectors and those employed in it. It said some categories even witnessed growth over the pre-pandemic levels.  It noted that though recovery at the moment looks encouraging across categories, retailers continue to maintain cautious optimism due to the possibility of a third wave of the pandemic.

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