Voltas to focus on all-weather air conditioners

16 Nov 2012 Evaluate

Voltas, country's leading residential air-conditioner maker has decided to concentrate on its all-weather air conditioners (ACs) in winter months. It is targeting a sales growth of 20% next 2-3 months with the new campaign to highlight the benefits of using an AC for heating during the winter months.

All-weather air conditioners are expected to work in the biting cold parts of the country during this time of the year. Most inverter ACs give the same benefits, it is Voltas which had the first mover advantage by highlighting the benefits of an all-weather cooling AC through its recent campaign by Meridian.

The company has reported 18.20% rise in its net profit at Rs 47.94 crore for the quarter ended September 30, 2012 as compared to Rs 40.56 crore for the same quarter in the previous year. Total income of the company has increased by 4.57% at Rs 1128.87 crore for quarter under review as compared to Rs 1079.57 crore for the quarter ended September 30, 2011.

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