Godrej Consumer Products (GCPL) has made a foray into the baby care segment by launching a premium range of certified products made from organic ingredients under brand 'goodnessme'. The company is targeting the rapidly growing online baby care market, which is estimated to be around Rs 500 crore.
An organic baby care brand ‘goodnessme’ will be a digital native brand and the company is taking the direct-to-consumer route through its brand's website along with online stores of its several e-commerce channel partners such as Amazon, Flipkart and FirstCry.
Godrej Consumer Products is a leading emerging markets company.
