Punjab National Bank (PNB) has launched '6S Campaign' under customer outreach programme to extend financial services at concessional rate during the festival season. The '6S Campaign' encapsulates different schemes such as - Swabhiman, Samruddhi, Sampark and Shikhar, Sankalp and Swagat. The objective is to drive a special awareness campaign for the development of financial services in the country and to accelerate credit growth, improve penetration of social security schemes and drive digital banking push.
Through Swabhimaan, the bank aims to aggressively push the financial inclusion agenda by deepening penetration of the three Jan Suraksha or social security schemes pertaining to the insurance and pension sector, namely Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Yojana, and Atal Pension Yojana. The bank aims to drive credit outreach for the agricultural sector that is the cornerstone of the Indian economy through the Samruddhi scheme. Under Shikhar, Sankalp and Swagat schemes, the bank has devised special rates of interest to drive credit offtake in retail and MSME sectors.
PNB is one of the oldest banks in India having a virtual presence in every important center of the country. The Bank caters to a wide variety of audience through spectrum of services including corporate and personal banking, industrial finance, agricultural finance and international finance.