Signalling a clear intent to capitalise on the strong and growing opportunity presented by the India market, Thomas Cook (India) and its Group Company, SOTC Travel, have signed a 3 year agreement with Air Arabia, the first and largest low-cost carrier (LCC) operator in the Middle East and North Africa.
The partnership will deliver on a range of customisable air-inclusive holidays via a technology platform built by Thomas Cook India and SOTC. The exciting and extensive holiday portfolio will be curated by Thomas Cook and SOTC, with air inventory and exclusive fares being provided by Air Arabia. The partnership expands Thomas Cook India & SOTC reach with access to Air Arabia’s customer base in India and provides marketing investment to accelerate demand by targeting a range of India’s travel segments - across families, couples, millennials, groups of friends, seniors; also B-leisure customers.
Thomas Cook (India) is India’s leading integrated travel services company.
