Mumbai-based Godrej Consumer Product (GCPL) has introduced single-use hair color packs at Rs 30 - almost Rs 20-30 lower than the current price of similar products in the marketplace. It has launched this hair color under Expert brand name in the creme segment, which is one of the four lines in GCPL's hair color portfolio, the others being Renew, Nupur and Color Soft. The company has introduced a new ad campaign and is also pushing the product aggressively at the retail level.
The company has reported 16.95% rise in its net profit at Rs 126.66 crore for the quarter ended September 30, 2012 as compared to Rs 108.30 crore for the same quarter in the previous year. Total income of the company has increased by 17.80% at Rs 920.36 crore for quarter under review as compared to Rs 781.31 crore for the quarter ended September 30, 2011.
