Zee TV inks pact with Provogue for apparel range

Zee Entertainment Enterprises Ltd. | TV Broadcasting & Software Production | Media | BSE: 505537 | NSE: ZEEL

26 Nov 2012 Evaluate

Zee Entertainment Enterprises’ (ZEE) arm - Zee TV has entered into a merchandising and licensing deal with lifestyle and fashion brand Provogue for an apparel range, dedicated to its singing reality show - Sa Re Ga Ma Pa. It has been trying many such innovative deals to build and promote its brands offline.

Recently, it had collaborated with sportswear brand, Reebok for the Dance India Dance apparel range. Before this Zee TV had organized Grand Carnival and showcased Dance Mobs during the launch of Dance India Dance Season 3.

Peers

Company Name	CMP
Zee Entertainment	77.40
Sun TV Network	464.35
GTPL Hathway	58.44
Network 18 Media Inv	25.90
Dish TV India	2.64
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