Global design home retailer West Elm has entered the Indian market and has launched two stores in partnership with Reliance Brands, the brand licensing arm of Reliance Industries. It has opened its first brick-and-mortar store in India this October 2021 at Jio World Drive, followed by a store at the Ambience Mall in Gurgaon last week. The new West Elm stores are a lifestyle experience where everyone wants to explore and discover the beauty of West Elm designs.
Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.
