yuMobile ropes in Tata Communications as its sole provider of international voice termination

22 Sep 2011 Evaluate

Tata Communications, a global communications service provider, and Essar Telecom Kenya (yuMobile), a unit of Essar Group have signed a mutually beneficial strategic sourcing agreement. Under the landmark deal, yuMobile will, exclusively, route all its international voice traffic through Tata Communications’ network. yuMobile continues to be one of the company’s key suppliers of telecommunication services throughout Kenya.

The partnership will allow yuMobile to tap into Tata Communications’ extensive and robust voice infrastructure, enabling it to deliver higher quality international calls at competitive rates to customers in Kenya. Through yuMobile, Tata Communications will also benefit from the increasing demand for high quality voice services in Africa generated by a rapid rise in the number of mobile subscribers on the continent.

Further, Tata Communications’ strategic voice traffic outsourcing and advanced voice traffic management tools will allow yuMobile to minimize the administrative burden and operational costs associated with managing an international voice interconnect organization. It will also enable the company to focus on its core business and capitalize on the key growth areas in the African market.

yuMobile will benefit from Tata Communications’ scale and routing expertise as well competitive costs for international call termination. This stable cost structure will allow the company to roll out promotions to its customers without compromising on quality. Tata Communications was awarded the Best Global Wholesale Services Provider by Capacity Magazine for its network reach, its strategic partnership approach and its commitment to improving capacity to the fastest growing emerging markets.

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