Amrutanjan Health Care has unveiled a series of TV commercials for its Advanced Pain Relief body range featuring Olympic medallists Mirabai Chanu and Bajrang Punia. The company will roll out a series of films presenting weightlifting champion Mirabai Chanu and wrestling champion Bajrang Punia for its Advanced Pain Relief body range of products that include Back Pain Roll-On, Joint Muscle Spray, and Pain Patch.
The campaign idea revolves around the message of overcoming pain and achieving victory as the tagline echoes 'dard ki haar, aap ki jeet'. The commercials showcase the challenges faced by these athletes in their journey to success and excellence.
Amrutanjan Health Care is engaged in the manufacture of a wide range of ayurvedic and allopathic products. The company's products are available in the Gulf, African, South East and Asian countries. Plans are also ready to enter the US and European markets.