Bharti Airtel’s DTH service inks pact with Cookie Jar Entertainment

23 Sep 2011 Evaluate

Bharti Airtel’s DTH service - Airtel digital TV has signed an agreement with Cookie Jar Entertainment, leading kids and family producer, to bring its commanding library to Airtel digital customers beginning immediately. 

The initial series to launch this new venture will be the number one boys show in America this past summer, Johnny Test having had a successful run of 5 seasons. Following this, Airtel digital TV becomes the First DTH operator to offer screenings of globally hit and award winning animated television series on its Pay per View platform. Adding to Airtel digital TV’s varied portfolio of content offerings, the initiative is sure to capture the hearts of young viewers.

Recently, the company added 11.50 lakh mobile subscribers in August. Following the said addition, the company’s total subscriber count stood at 17.18 crore. Bharti Airtel had added 15.10 lakh mobile subscribers in July.

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