Aditya Birla Fashion and Retail’s brand Peter England enters kids wear segment

24 Dec 2021 Evaluate

Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail, has entered the kids wear segment with the launch of its first kids wear store `Peter England Girls and Boys’ in Hosur. Located in heart of the city, the store is situated at NH Road, Near the Chennai Silks, Hosur and offers a remarkable range of wardrobe options.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

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