Tata Elxsi enters into major strategic partnership with Brash Brands

05 Dec 2012 Evaluate

Tata Elxsi has entered into a major strategic partnership with Brash Brands, UAE’s leading brand consultancy firm, to deliver full service brand consultancy and integrated design services in India and other key international markets including GCC and Asia. The company through this exclusive partnership will build Brash Brands’ business in India while on the other hand Brash Brands will represent the company’s portfolio of design services throughout its international offices such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore.

Further, in order to address brand development and consultancy services in India, and target product design, signage and way finding markets in the GCC and Asia, the relationship’s first combined service will set up joint operations in Bengaluru.

Brand Bash is a consultancy firm, helping clients create and build stronger brands to drive growth. It has offices in countries such as Dubai, Abu Dhabi, Saudi Arabia, Qatar and Singapore. The company has about 150 clients across sectors like real estate, hospitality, infrastructure, government and municipal services among others.

Tata Elxsi provides system integration and software development. The company caters to various industries such as aerospace, consumer electronics, entertainment, FMCG, telecom etc.

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