The government has notified new rules direct selling industry. New rules prohibit both direct selling entities and direct sellers from promoting any pyramid scheme or money circulation scheme. The rules entail duties and obligations for both direct selling entities and direct sellers to safeguard the interests of consumers.
The Consumer Protection (Direct Selling) Rules, 2021 notified by the nodal Consumer Affairs Ministry are to be complied with by both direct selling entities and direct sellers using e-commerce platforms for sale. As per the new rules, state governments will have to set up a mechanism to monitor or supervise the activities of direct sellers and direct selling entities. Direct selling entities are also liable for the grievances arising out of the sale of goods or services by its direct sellers.
Besides, every direct selling entity has to establish an adequate grievance redressal mechanism and display the current and updated name, contact details including telephone number, email address and designation of such officer on its website, and the details of its website shall also be prominently printed on the product information sheet or pamphlet.
The grievance redressal officer must acknowledge the receipt of any consumer complaint within forty-eight working hours of receipt of such complaint and redresses the complaint normally within a period of one month from the date of receipt of the complaint and in case of delay of more than a month, reasons for the delay, and the actions taken on the complaint, are informed to the complainant in writing.
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