SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

FMCG distributors in Maharashtra to stop selling select products of HUL from January 1

31 Dec 2021 Evaluate

FMCG (Fast Moving Consumer Goods) distributors in Maharashtra are planning to stop selling select products of Hindustan Unilever (HUL) from January 1, as the company has not engaged in talks with them over the issue of price disparity between traditional distributors and organised B2B distributors. Maharashtra distributors had decided not to sell HUL's Kissan brand of products. If the company does not respond in the next one week, the distributors will also stop selling HUL's products under Glow & Lovely and Ron brands.

The All India Consumer Products Distributors Federation (AICPDF), a body that represents dealers and distributors, is in negotiation with several FMCG makers. It had earlier called for a ‘non-cooperation’ movement against FMCG companies from next year if B2B retailers, such as Jiomart, Walmart, Metro Cash & Carry, Booker, ElasticRun and udaan, continue to sell the products at lesser prices.

However, the AICPDF, which represents over four lakh distributors and stockiest across the country, said it has received responses from several FMCG makers over the issue except for HUL.

HUL is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.

Hindustan Unilever Share Price

2155.60 21.90 (1.03%)
10-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2155.60
Godrej Consumer Prod 1078.30
Dabur India 436.40
Colgate Palmol. (I) 1939.50
P&G Hygiene 9801.50
View more..

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×