Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail, has launched an exclusive TVC campaign for the upcoming Pongal festival. The campaign combines the objective of resetting family relationships, festivity, colour, and celebration with Peter England’s wide range of premium quality and stylish festive collections for today’s contemporary men at amazing price points.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
