Aditya Birla Fashion and Retail gains on partnering with designer Masaba Gupta

14 Jan 2022 Evaluate

Aditya Birla Fashion and Retail is currently trading at Rs. 309.15, up by 0.60 points or 0.19% from its previous closing of Rs. 308.55 on the BSE.

The scrip opened at Rs. 306.80 and has touched a high and low of Rs. 312.95 and Rs. 303.85 respectively. So far 258972 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 312.95 on 14-Jan-2022 and a 52 week low of Rs. 148.60 on 01-Feb-2021.

Last one week high and low of the scrip stood at Rs. 312.95 and Rs. 291.00 respectively. The current market cap of the company is Rs. 29040.68 crore.

The promoters holding in the company stood at 56.13%, while Institutions and Non-Institutions held 32.01% and 11.86% respectively.

Aditya Birla Fashion and Retail has entered into strategic partnership with India’s leading designer Masaba Gupta to build a gen-next focused fashion and lifestyle business under the popular and contemporary brand “Masaba” by way of entering into a binding term sheet to acquire 51% stake in the entity.

This partnership aims to create a young, aspirational and digital-led portfolio play, across the affordable luxury segment in the fashion, beauty and accessory categories. This collaboration will also mark the company’s entry into the beauty and personal care market in India, which offers tremendous opportunity to build distinctive, scalable home-grown brands.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

Aditya Birla Fashion Share Price

61.56 -2.08 (-3.27%)
23-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
Avenue Supermarts 3659.85
Trent 3754.90
Vishal Mega Mart 124.55
Aditya Birla Lifesty 103.80
PN Gadgil Jewellers 557.95
View more..
Register Now to get our Free Newsletter & much more!

© 2026 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×