Assam tea industry to increase export to ASEAN countries

17 Dec 2012 Evaluate

With the availability of existing untapped markets in ASEAN countries, the Assam’s tea industry will be focusing on increasing its exports over there with the ASEAN-India Trade Conclave to be a stepping stone for exploring those new markets. The ASEAN countries are tea-drinking nations but barring a few the others do not produce the beverage giving an opportunity of exporting Assam tea to these countries.

The Joint Forum of Assam Tea Planters’ Association, North Eastern Tea Association and Bharatiya Cha Parishad will be showcasing different varieties of Assam tea at the stall set up by the Assam Directorate of Tea at the ASEAN-India Trade Conclave which is scheduled on December 17, 2012. The country’s total tea production stood at 988 million kg in 2011 out of which Assam produced 508 million kg.

Among the ASEAN countries - Vietnam and Indonesia are leading tea producers with Malaysia and Myanmar also contributing in a small way. However between 2009 and 2011, their contribution has decreased from 8.43% to 7.43% in the global tea production space. On the other hand on the consumption side, Malaysia was the leading consumer followed by Philippines.

Vietnam and Indonesia are the only exporting countries of ASEAN group, but their export shares during 2009 - 2011 have too decreased from 13.23% to 12.49%.

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