D.B. Corp has increased ad rates by 20% on MY FM across all its key markets with effect from February 15, 2022. The key markets of MY FM have been witnessing a strong uptick in growth, as economic activity is returning to normal after the second wave last year. In addition, businesses across sectors are looking to increase their return on investment and get the most out of their advertising budgets.
MY FM, with mass appeal across key demographics in Tier-II and Tier-III markets has been a strong beneficiary of this increased demand. This significantly increased demand has resulted in an opportunity for MY FM to increase ad rates to reflect the strong positioning that MY FM commands in these markets.
D.B. Corp is India’s largest newspaper group, and a leading and diversified media player.
