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Aditya Birla Fashion zooms on collaborating with Accenture for digital transformation program

Aditya Birla Fashion and Retail Ltd. | Retailing | Retail | BSE: 535755 | NSE: ABFRL

23 Feb 2022 Evaluate

Aditya Birla Fashion and Retail is currently trading at Rs. 268.70, up by 5.90 points or 2.25% from its previous closing of Rs. 262.80 on the BSE.

The scrip opened at Rs. 265.10 and has touched a high and low of Rs. 270.00 and Rs. 263.65 respectively. So far 27726 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 318.55 on 18-Jan-2022 and a 52 week low of Rs. 163.30 on 19-Apr-2021.

Last one week high and low of the scrip stood at Rs. 279.95 and Rs. 257.85 respectively. The current market cap of the company is Rs. 25223.14 crore.

The promoters holding in the company stood at 56.12%, while Institutions and Non-Institutions held 32.66% and 11.21% respectively.

Aditya Birla Fashion and Retail (ABFRL) has entered into collaboration with Accenture for a digital transformation program designed to drive growth, increase business agility and improve operational efficiency. As part of its transformation strategy, ABFRL has chosen Accenture to design, develop, and deploy an enterprise resource planning (ERP) system based on SAP S/4HANA to streamline business processes and improve visibility and accessibility of data across ABFRL.

The new ERP system will support ABFRL which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across stores in India to efficiently manage multiple fulfilment channels and consolidate disparate technology systems. It will be designed to enhance customer service by combining ABFRL’s manufacturing and retail functions into a digital core using SAP S/4HANA for Fashion and Vertical Business.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

Aditya Birla Fashion Share Price

64.24 0.40 (0.63%)

17-Apr-2026 16:59 View Price Chart

Peers

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Avenue Supermarts	4629.25
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Vishal Mega Mart	118.90
Aditya Birla Lifesty	105.86
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Aditya Birla Fashion zooms on collaborating with Accenture for digital transformation program

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