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Emami acquires stake in Tru Native F&B

07 Mar 2022 Evaluate

Emami has acquired 19% equity stake in Tru Native F&B for an undisclosed consideration. Tru Native F&B markets nutrition products under the brand ‘TruNativ’. Inspired by the Government’s vision of providing holistic nutrition to Indians under its POSHAN Abhiyaan, ‘Tru Nativ F&B’ is a nutrition Company dedicated towards empowering health and fitness enthusiasts with affordable and healthy food & beverage options. ‘TruNativ F&B’ is a D2C business and its products are sold through its website and other ecommerce portals. The company aims to expand its footprint by selling through retail stores, supermarkets, etc.

Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.

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