Bharti Airtel (Airtel) and Axis Bank have entered into a strategic partnership to strengthen the growth of India’s digital ecosystem through a range of financial solutions. In a bid to accelerate adoption of digital payments in the country, over the coming months, Airtel and Axis Bank will bring to market a range of innovative financial offerings and digital services exclusively for Airtel’s 340 million plus customers. These will include co-branded credit card with industry leading benefits, preapproved instant loans, Buy Now Pay Later offerings and many more. The alliance, with its significant reach across the country will help penetrate tier 2 and tier 3 markets by enabling higher adoption of digitized payments.
Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.