Blue Star launches comprehensive range of affordable ACs

15 Mar 2022 Evaluate

Blue Star has unveiled its range of ‘affordable-yet-best-in-class differentiated’ split ACs, for this summer season. Overall, the Company has launched nearly 50 models across the spectrum of inverter, fixed speed, and Window ACs.

The Company’s strategic repositioning as a mass premium brand began in 2020, with the roll-out of a range of affordable split ACs to cater to price sensitive consumers and first time buyers, especially in the Tier 3, 4, and 5 markets. Thereafter, the Company's focus has been on reinforcing this transition by a calibrated focus on all aspects that determine success in the mass premium market.

Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.

Blue Star Share Price

1940.00 -19.50 (-1.00%)
25-Feb-2026 16:59 View Price Chart
Peers
Company Name CMP
Voltas 1522.25
Blue Star 1940.00
Amber Enterprises 8046.60
Bosch Home Comfort 1407.95
EPACK Durable 248.50
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