IZMO has launched a new CGI-based product ‘izmoEmporio’ in the US market. izmoEmporio offers a CGI-powered 3D virtual showroom experience that can be embedded in auto dealer websites. It allows a user to personalize the car online, such as changing the color and wheels and adding a moonroof visor, spoiler and roof rack. After building a virtual car, the platform also allows users to share this on social media as well as get a quote from a dealer, who can price it along with the accessories based on the user’s customization.
This product would enable buyers to customize the car as per their requirements, and allow dealers to offer specific built-to-order cars online, leading to better margins. Overall, with izmoEmporio embedded in a dealer’s website, the experience becomes more engaging and interactive for a consumer, increasing the likelihood of a successful purchase.
IZMO provides automotive retail solutions for dealerships worldwide and is the largest global producer of interactive media content for the automotive industry. The company’s products include Digital Retail Web Platform, Parts Distribution CRM, Search Engine Marketing and Data Analytics, among others.
