HDFC ERGO General Insurance Company, a joint venture between HDFC and ERGO International AG, has launched the VAULT program, an industry-first digital customer engagement and rewards program. HDFC ERGO is committed towards enhancing customer experience and making them feel valued. Staying true to this commitment, the Company has taken advantage of the Regulatory Sandbox by IRDAI, in the form of VAULT, an experiment to test a new idea.
Under this program, the insurer will incentivize its Optima Restore health insurance customers by way of reward points for performing certain activities like staying insured under the policy for more than two years, holding two active HDFC ERGO retail policies, interacting digitally, using the cashless network of healthcare providers, etc. These reward points, equivalent to cash, can be redeemed against a wide range of wellness offers like pharmacy vouchers, doctor consultations, etc; or can be used for social causes or buying insurance products.
HDFC offers a whole gamut of products like loans to individuals, loans to corporates, construction finance, and lease rental discounting. The financial conglomerate has subsidiaries and associates in insurance (general and life), asset management, education finance, venture funds and banking services.
