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Vodafone Idea strengthens portfolio of digital content offerings with specially curated Bihu playlists

12 Apr 2022 Evaluate

With the Assamese New Year around the corner, Vodafone Idea (Vi) has come up with something special to get customers into the festive spirit. Vi in partnership with Hungama Music, has curated special playlists of Assamese songs that herald the New Year. These playlists are available to all Vi customers on Hungama Music on the Vi App.

Vi offers 6 months premium subscription of Hungama Music at no extra cost with ad-free experience, unlimited downloads, endless playlists, podcasts, music videos, to all Vi users on Vi App. On the occasion of Bihu, Vi customers can access the Rongali Bihu playlists containing popular Assamese songs that have been put together for their listening pleasure.

Vi has been strengthening its portfolio of digital content offerings ranging from entertainment, health & fitness, education and skilling. The Hungama Premium subscription on the Vi App is for all customers, providing access to ad-free music in 20 languages, across genres from Hungama’s huge library of millions of songs, besides unlimited downloads, music videos, latest Bollywood news, caller tunes, podcasts, etc.

Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

Vodafone Idea Share Price

14.01 -0.06 (-0.43%)
29-Jun-2026 09:21 View Price Chart
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Company Name CMP
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