Khadim has roped in cricketer Shardul Thakur as their Brand Ambassador. Shardul's popularity as a cricketer, especially with Gen Z and millennials, is what the brand is looking at capitalizing on to expand its footprint across the country.
The brand has launched the association with the campaign ‘It'sWowItsKhadim'. The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point. The trinity will deliver the delightful ‘It'sWoWIt'sKhadim’ experience to consumers. The campaign is being heavily promoted on digital platforms focusing on select markets.
Khadim India operates as a footwear retailer in India under the brand Khadim’s.
