Britannia Industries has unveiled a light milk-based beverage ‘Masala Chaas’ in Kerala. The product has natural ingredients such as jeera, curry leaves and ginger to provide the authentic home-made taste.
The product will have the shelf life of four months and will be priced at Rs 15 for a 150-ml pack. This launch also marks the extension of the company into F&B outlets where a large part of out-of-home consumption happens.
Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
| Company Name | CMP |
|---|---|
| Varun Beverages | 474.05 |
| Nestle | 1285.65 |
| Britannia Inds | 5733.75 |
| LT Foods | 422.10 |
| Hatsun Agro Product | 979.20 |
| View more.. | |
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