Britannia Industries launches light milk-based beverage ‘Masala Chaas’ in Kerala

27 Dec 2012 Evaluate

Britannia Industries has unveiled a light milk-based beverage ‘Masala Chaas’ in Kerala. The product has natural ingredients such as jeera, curry leaves and ginger to provide the authentic home-made taste.

The product will have the shelf life of four months and will be priced at Rs 15 for a 150-ml pack. This launch also marks the extension of the company into F&B outlets where a large part of out-of-home consumption happens.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

5961.10 86.90 (1.48%)
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