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Britannia Industries launches light milk-based beverage ‘Masala Chaas’ in Kerala

27 Dec 2012 Evaluate

Britannia Industries has unveiled a light milk-based beverage ‘Masala Chaas’ in Kerala. The product has natural ingredients such as jeera, curry leaves and ginger to provide the authentic home-made taste.

The product will have the shelf life of four months and will be priced at Rs 15 for a 150-ml pack. This launch also marks the extension of the company into F&B outlets where a large part of out-of-home consumption happens.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

Britannia Inds Share Price

5084.40 -5.95 (-0.12%)
05-Jun-2026 09:42 View Price Chart
Peers
Company Name CMP
Varun Beverages 523.05
Nestle 1378.85
Britannia Inds 5084.40
LT Foods 385.00
Hatsun Agro Product 903.50
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