FMCG firm, Dabur India has introduced two new fruit-mix juices -banana strawberry and green apple punch. Through this launch it has expanded fruit juice range- Real Activ range, which will be available in 11 variants. These two new variants from Real Activ Fiber+ are prepared with fibre. To market these products, the company has also launched a new 360-degree communication campaign titled “Activate Life”.
Dabur India ranks amongst the top four companies in the FMCG space in terms of revenues and market capitalization.DIL has business interests in Healthcare, Personal care and Food products.
