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Time has come for coir industry to diversify to tap potential of new markets: Narayan Rane

06 May 2022 Evaluate

Union Minister of MSMEs Narayan Rane said time has come for the coir industry to diversify in order to tap the potential of new markets and nascent ones. It stated an opportunity presented before the industry is the growing environment - consciousness and the preference still exists for handmade articles in different parts of the world. Stating that the industry has to become competitive in every aspect, he said the aim of the development strategy for coir should be to minimise and, as far as possible to reverse the consequences of loss of market to synthetic substitutes.

Further, it said the main strategy should be to check erosion of end-product markets to regain some lost shares on account of stiff competition posed by the synthetic substitutes in the past and, where possible to expand consumption, particularly in the case of non-traditional products, with market potential.  Besides, it said the short-term approach should be to promote the use of coir fibre products currently on the market to compete with substitutes, while the longer term new technologies and innovative products should be developed, especially in application where natural fibres have advantages over synthetics and where they can compete more successfully than some of those existing products that have been losing market-share.

He mentioned ‘As coir industry is interwoven itself with the social fabric of the coir-producing States, we have to be extremely cautious when new production technologies are introduced. Prior to the introduction of any new technology, there is the need of educating the industry, trade and workers on the need of equipping themselves to survive in the changed scenario. At the same time, it is imperative to ensure that radical changes are not introduced abruptly.’

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