Reliance Brands (RBL), the brand licensing arm of Reliance Industries, has entered into a long-term franchise agreement with Tod’s SpA to become the official retailer of the Italian luxury lifestyle brand for the Indian market. As per the agreement, RBL is the official retailer of the brand across all categories, including footwear, handbags and accessories in the Indian market.
Moreover, RBL would also take over the management of Tod’s existing stores in India, which is present in the country since 2008 with mono-brand stores in DLF Emporio, New Delhi and Palladium, Mumbai and multi-brand e-commerce platform Ajio Luxe.
Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.
