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Reliance’s electronics chain - Reliance Digital to increase its store count

02 Jan 2013 Evaluate

Mukesh Ambani-led Reliance Industries’ electronics chain, Reliance Digital is planning to increase store count from the current 101 to 500 by March 2014. It aims to achieve revenue of Rs 40,000 crore in the next 3-4 years. To increase its store count it will majorly emphasize on Tier 2 and Tier 3 cities.

The entity has decided to have a warehouse in almost every State, from its current 21 warehouses.  It will also introduce new products like tablets by this month-end to hook youngsters to the Web. 

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