ZEE inks Global Media Rights’ Contract with UAE’s T20 League

25 May 2022 Evaluate

ZEE Entertainment Enterprises has signed Global Media Rights’ Contract with UAE’s T20 League. The League will air exclusively on ZEE’s linear channels and its OTT platform ZEE5, in India and across the world. UAE’s T20 League is a professional cricket tournament comprising 6 teams competing in a 34-match competition, including - Reliance Industries, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

ZEE’s strong global presence across 190+ countries will help build the reach and resonance for the League with viewers and partners. With immense synergies between its businesses and a holistic approach for advertisers and distribution partners, ZEE will engage fans through a multi-platform strategy taking the league to more than 100 million households.

UAE’s T20 League matches will air across ZEE’s 10 linear channels in the HSM (Hindi Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The League will also be simultaneously streamed Live on ZEE5, and on radio globally.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.

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