Vodafone Idea’s CSR arm expands transformational ‘SmartAgri’ project in four more states

30 May 2022 Evaluate

Vodafone Idea’s (Vi) CSR arm -- Vodafone Idea Foundation is expanding its transformational ‘SmartAgri’ project in the agri-heartlands of Uttar Pradesh, Rajasthan, Assam and Telangana. Launched in 2020, Vi CSR’s SmartAgri project brings together advanced technology interventions to help farmers improve their livelihood and adopt sustainable farming methods.

With the use of the Internet of Things (IoT), Artificial Intelligence (AI), and real-time technology solutions, SmartAgri provides farmers with information on critical elements to farming - like soil and air quality, wind, presence of insects and pests, and crop growth. Farmers also receive real-time and localised advisories on critical agri inputs for their crops and agricultural news on markets, government policies and schemes etc. They receive this in their regional languages via their mobile phones, with audio options, in case reading is a challenge.

SmartAgri project, launched in Maharashtra and Madhya Pradesh, is now getting expanded to four more states, empowering over 2.8 lakh farmers to gain 8-12% higher yield and reduce costs by 15-20%. 

Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

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