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Thomas Cook India, SOTC witness strong demand for spiritual tourism

01 Jun 2022 Evaluate

Thomas Cook (India) and its Group Company, SOTC Travel have witnessed a strong 35% growth in Spiritual Tourism. In a focussed endeavour to tap into this high potential yet unorganised segment, the Companies have expanded their portfolio to include a range of ready-to-book pilgrimages and personalized spiritual journeys. Products start at an affordable Rs 20,000 per person for a 5-day tour, with premium-personalised options priced at Rs 200,000 per person for a 6-day tour.

India’s seniors segment and 45+ age group form the core segment for Pilgrimage Tours. Keeping this in mind, the Companies’ top pilgrimage tours extend across: the popular Char Dham Yatra and Do Dham Yatra (option to charter a helicopter as well; VIP darshans) Muktinath in Nepal, Amarnath Yatra, Vaishno Devi shrine with Kashmir, Varanasi with Prayagraj, Ayodhya, etc.

India’s couples and solo travellers (30-45 yrs) are displaying strong preference for the Companies’ customised spiritual tours that include meditation, yoga and wellness programs like the Yoga Centre/Ashram in Coimbatore, Dharamshala and Rishikesh; Panchakarma programme at Kumarakom, etc. 

Thomas Cook (India) is India’s leading integrated travel services company.

Thomas Cook (India) Share Price

104.05 -2.25 (-2.12%)
07-Aug-2026 16:59 View Price Chart
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