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JSW Steel launches new campaign ‘Always Around’

09 Jun 2022 Evaluate

JSW Steel has unveiled its new campaign ‘Always Around’ to highlight the central role JSW Steel plays in our everyday lives, aligned with JSW Steel’s positioning as a Preferred Consumer Brand. The company has kicked off an unique, first of its kind communication campaign marking a transition from its current product-based communication to master-brand storytelling.

The creative film showcases the various applications of JSW Steel in an engaging and entertaining format through the ‘Claymation’ concept. The film shows blue and red coloured clay blocks constantly changing form to reflect the versatile nature of Steel. The film ends with the formation of the JSW Steel logo from the same pieces of clay with the tagline ‘Always Around’, indicating the ubiquitous presence of JSW Steel.

JSW Steel is one of the largest steel manufacturing companies in India having units in Karnataka and Maharashtra producing crude steel, long steel and flat steel products.

JSW Steel Share Price

1223.10 -3.45 (-0.28%)
16-Jul-2026 13:51 View Price Chart
Peers
Company Name CMP
Tata Steel 185.25
JSW Steel 1223.10
Steel Authority 163.45
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