Ambuja Cements has launched ‘Darpan', a business aid mobile application, that aims to engage contractors and simplifies their businesses. The app modulizes features like Vaastu tips, event calendar and product guide in various Indian languages to benefit a wide segment of construction professionals in the country.
In extension to Ambuja Abhimaan, a differentiated long-term loyalty program, Ambuja Cements has given birth to this brilliant digital aid. Given the importance to the individual house builder (IHB), this app is purely to engage and fulfil the unmet needs of contractors. The app has been extended to 95,000 key contractors of Ambuja Abhimaan Program, recently recognized as one of best mobile loyalty programs. It is a powerful business tool and an excellent strategic move by the company.
Ambuja Cements is engaged in manufacturing and marketing of cement and clinker for both domestic and export markets.
