Britannia Industries to tap opportunities in cake category

21 Jun 2022 Evaluate

Britannia Industries is planning to tap opportunities in the cake category through the launch of innovative products at different price points and expansion in rural markets. The company’s strategy is to strengthen the cake portfolio by launching new products, premiumising and growing the base cake portfolio and creating new-to-market formats at affordable price points.

This category offers various opportunities for launch of innovative products at different price points and expansion in rural markets. However, the category also faces a primary threat from inflation in commodity prices and the emergence of disruptive formats at entry-level price points.

Britannia Industries is one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG segment.

Britannia Inds Share Price

5096.40 5.25 (0.10%)
21-May-2024 10:00 View Price Chart
Peers
Company Name CMP
Nestle 2461.90
Britannia Inds 5096.40
Varun Beverages 1510.15
Marico 588.10
Hatsun Agro Product 1005.00
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